Skittles have been allowing fans to " Taste the Rainbow" for decades. Now you can " Experience the Rainbow", "Follow the Rainbow", and " Watch the Rainbow." On March 28 2011 Skittles launched a very creative video campaign. It allows you( or you finger..ha) to be part of the action. It is hosted on Skittles YouTube page. It is made up of five videos. The videos are funny, sad, weird, and just plain awkward. Check out the "Skittles Touch:Cat" and the " Skittle Touch : Cage Cop" Videos below.
The cat video reached number one on YouTube for the first week of April. Never before has skittles had such a successful viral ad campaign that has reached out to an online audience. This is a very creative way of displaying their product to the public. They persuade without actually persuading. Skittle have no campaign about why their product is better and give consumers no reason to buy their product other than the amusement they present to audiences. It will be interesting to see what they come up with next.
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