Coca Cola launched a campaign in January of 2010 called " Expedition 206". They would need 3 young adults to travel to 206 countries and territories where Coca Cola products were sold. It's mission was to seek out and document what makes people happy all over the world. They began by holding online polls so that the public could choose the trio. Wants the votes were in and the 3 young adults were chosen and the project began. With their lab tops, video cameras, and other gadgetry at hand the trio met and soon began their year long adventure across the world.
People could follow their entire journey as it was played out at http://www.expedition206.com/, as well as on Facebook,Twitter, Youtube, Flickr, and other social networking sites. The campaign boosted Coke's Facebook presence in many markets, such as, New Zealand.This journey racked up 650 milliion media impressions around the globe and engaged billions of people.
The trio made it to most of the planned out countries, but due to mother nature and war zones they were forced to skip out on a few. I feel this was a unique and creative way to use internet PR and promote social media all over the world.
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