" How Social Media is boosting Dove's Self Esteem Campaign "

The main objective of this campaign is to "boost" the self-esteem of women. The media has portrayed what it believes a woman should look like. L Dove's self esteem campaign is trying to show women that this image is in no sense reality. To accomplish their goal Dove has created tools, downloads, and even a guidebook to start the conversation between mothers and their daughters so that mothers can guide their daughters to appreciate their own unique beauty. They are also conducting workshops on " being yourself ".





With the help of social media sites such as Youtube, Facebook,and Twitter, Dove is accomplishing their goals of reaching women globally. Dove's Youtube video, "Dove Evolution" has more than 10 million views. Twitter is buzzing with praises and links,and there are more than sixty thousand facebook fans.

Like Dove, I think many brands are utilizing social media to reach their audience, and why not? Social sites reach more people for less money! Dove has been a pioneer in Social media since 2004 with the launch of their " Evolution" You tube video. The way I see it Dove has been ahead of the game for years!